Don't call me a 'Mumpreneur', I run a business

My husband runs a successful business and supports our family by sharing the parenting role. I once tested the term “Dadpreneur” on him.

His immediate response was to laugh and ask: “How could I be taken seriously in business being referred to as a Dadpreneur? It makes me sound like I am a hobbyist. No way — I am a businessman.”

And therein lies my point. If we are not going to call dads who are business owners Dadpreneurs, then why are we devaluing mothers who run businesses by referring to them as Mumpreneurs?

In my case, I’m raising four children, managing house renovations, fundraising for charities, and being a spokeswoman for diversity in the workplace and women in business — all while running my two successful businesses.

I launched my first business, a successful accounting practice, more than two decades ago. Since then I have successfully scaled my business from a small local team to a national firm with a global reach. Using my first-hand experience as a woman in business, I founded my female business growth program, Acceler8 — which to date has helped more than 200 businesses to scale. This year I look forward to expanding the program across Sydney, Melbourne and Brisbane.

And for all my efforts and achievements in business — I consider myself to be an entrepreneur.

Women and men both bring great qualities to a successful business, and if we are going to truly achieve diversity in the workplace, we need to recognise women equally for the incredible success that they have achieved — or are on their way to achieving.

Mothers in business are dedicated, passionate and hugely talented multi taskers — as they typically run a family and run a business. It amazes me at how much women take on with no expectation of recognition other than having a happy family and a successful business that contributes to the financial security of their family.

I am happy to be recognised as being a mum but I am also very proud of being a successful business woman. Both of these are equally important and should be recognised in their own right.

Tanya Titman with one of her four children at Consolid8’s on-site childcare facility. (Pic: Jono Searle)

My secret to achieving a healthy balance between business and family is leverage. Here are my five top tips for fellow mothers in business:

Be productive at work so you can be present at home

Usually there are eight hours of your day that you can devote to your business, so focus and plan-out your day. If you cannot achieve what you need to in this time, analyse where your time is going using apps such as toggl and harvest.

Live in day-tight compartments

This is a mantra for me. When life is busy and overwhelming, it is often helpful to compartmentalise your days. Focus on today and what you need to do now. Forget about what happened yesterday and do not think about what needs to be done tomorrow.

Balance is about progress not perfection

There are points in time when your family need you and you will have to adjust your work to fit. Alternatively, there are times when your business needs you and you will need to adjust your family time to fit. Being able to adapt to the changing needs is key to achieving a great balance that is right for you.

Your health and well-being is a priority

Invest in your own health and well-being. Don’t think this is a luxury — it is critical to your success. Often when you are busy looking after your family and running a business, your health and well-being are last on the list of priorities. It takes a lot of energy to do as much as you probably want to do, so understand that to achieve all that you want, you need to be fit and healthy.

Get help at home

It is crazy to think that you can run a family, run a business, and run a household without any help. Invest in a housekeeper so that you can focus on what really matters. When you arrive home from a day at work, you need to focus on family, not on housework. Your weekends should be spent relaxing and recharging, or spending quality time with the kids, not doing the washing. Outsourcing these things will enable you to achieve greater balance and success.